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Shaun Borstrock is in pursuit of luxury, a notion that seems far removed from today's world of excessive consumption. He works as an independent consultant to luxury brands and associations all round the globe. They include Asprey, Thomas Pink, Fortnum and Mason and The British Luxury Council. He is a Phd candidate in the Department of Design at Goldsmiths College, University of London. The focus of his thesis is the 'Popularisation and Democratisation of Luxury'. It considers and establishes how notions of luxury, designer, consumerism and manufacture have played a role in determining the emergence of the 'designer luxury' market. Shaun is also writing a book, a series of personal accounts and opinions which explore current perceptions of luxury with the intention of recovering, reviving and disseminating important historical aspects of luxury in order to expose the impact of influence and marketing on the perception of luxury brands today. Shaun is Associate Head of School in the School of Creative Arts at The University of Hertfordshire. His remit includes the BA (Hons) Product Design, BA (Hons) Interior and Spatial Design, Bsc Industrial Design, BA (Hons) Graphic Design and Illustration and BA (Hons) Fashion. He teaches on both under graduate and post graduate programmes in the Department of Art and Design and supervises post-graduate research at Masters and PhD levels including projects on branding, fashion, product and graphic design and illustration. His success in the fashion industry, collaboration with industry and personal viewpoint make him a valued contributor to education.
Main supervisory interests include:
- luxury and the eighteenth century
- contemporary notions of luxury
- fashion
- contemporary material culture
- branding
CONFERENCE PAPERS
Fashion in Fiction, The Devil Wears Prada as Ugly Betty has Sex in the City,
University of Technology Sydney, Australia, 2007
Dressing Rooms: Current Perspectives on Fashion and Textiles, Visualising
Luxury, University of Oslo, Norway, 2007
Visual Culture Explorations, Globalizing Luxury, University of Pretoria,
Pretoria, South Africa, 2004
Mediating Fashion Mediating Paris, The Role of Paris as A Fashion Centre,
American University Paris, Paris, France, 2004
Fashion and Consumption, The Role of Youth Culture on the Luxury Market,
University of Queensland, Brisbane, Australia, 2003
Luxury Branding, Couture Jewellery Collection and Conference, Monte Carlo,
2000
Research Group, Royal College of Art, London, 2000
PROFESSIONAL LECTURES
London College of Fashion, Lecture Series for The Tokyo University, The
Role of London as a Fashion Capital, London, England, 2002
London College of Fashion, Lecture Series for London College of Fashion, In
Pursuit of Luxury, London, England, 2002
The World Gold Council Think Tank Discussion Group, The Popularisation of
Luxury during the 1980s and 1990s, London, England, 2000
Freelance fashion journalist and stylist having contributed to:
BBC Radio - London,
SABC Radio - South Africa,
BBC Magazine - What to Wear - London,
Grafik Magazine - Luxury Edition - London,
Sunday Times - South Africa.
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